We have been really busy here at DODGE Ski Boots.
Enough so I realized I haven’t been very good about updating the blog. Yeah, I’ve been doing some posts on Facebook, but that’s not the same. Without further ado, let me try to update recent activities.
First, we shipped all our pre-season orders and have been busy filling re-orders. What a nice feeling to have so many boots going out our door and out of our boot fitters’ doors, too. It’s kept us busy making more and more boots to keep up with the orders.
We introduced a 28.5/325mm sole length size this year and it has really taken off. So much that we have a slight backorder situation `til our next shipment of liners arrives. I was worried that we wouldn’t have too many people wanting that size boot, but I was wrong.
We’re really pleased with reactions we’re getting to the updates we made to this year’s boot. The new, heavy-duty buckles are working well and look good. The heavier-duty buckle catch is performing well. The new liner is working really well. And the Kevlar-reinforced cuff is working well too. Still a little early, but the on-snow feedback for the modified geometry is proving to be good, with the boot providing a good consistent edge angle through the turn.
We’ve been getting some nice publicity, too.
Angelo Lynn did a super article about DODGE Ski Boots on pages 8 & 9 in the Fall 2011 issue of Vermont Ski and Ride Magazine. We’ve had quite a few people calling to make boot fitting appointments from that one.
Vermont Ski & Ride is a terrific publication. Pick it up next time you see it.
We’ve also had a nice article written by Martin Olson about DODGE Ski Boots in Rocky Mountain Gear Guide’s 2012 Alpine Buyer’s Guide.
We received a mention in the print edition of Ski Magazine’s Gear Guide. Too bad it’s not in the online version.
And, it’s always good to see photos of all those who are skiing on DODGE boots appear in publications like Ski Racing.
Dave & I are getting ready for our 2nd annual Colorado 5000 road trip later this week. We have a bigger ski box on top of the Audi and we’re bringing 3 demo bags of boots with us. We’ll be doing some tests of new product developments, working with our DODGE racers, working with Harald, Diana & Chris at Harb Ski Systems, introducing the boots to potential boot fitters in Vail & Aspen, and hopefully taking a few runs for ourselves. Oh, and we can’t forget about going to the World Cup at Beaver Creek! I have a reputation to uphold, as Warner’s best races have been when I’m there!
Speaking of W, how do you like his blog this year? I think he’s been doing a great job with the updates and fun reading. It was good to see him this week. He really missed a good lasagna, though. We sent him lots of photos so next time he’ll want to stay.
Time to go. Snow is on the mountain, so we’re getting ready for winter.
Later.
Bill