After the first week of customer fittings for the new 2014-15 DODGE carbon fiber ski boots, I have to report they are surpassing expectations. Thanks to our new shell material (still carbon fiber), and new liner have made the fitting process easy, resulting in even better fits than before. And, with our new wide last (102 mm in addition to our regular 98mm width) we’re doing fewer punches. The few boots we’ve had to punch for those stubborn bunions and ankles are easy and virtually unnoticeable … a nice improvement over previous years.
Customers like how much easier the new boot is to put on/take off over the earlier model. The women’s model fits well and delivers the highest level of performance in a women’s boot. The look is great, too.
All in all, we couldn’t be happier!
Our new logo and website are creating a nice buzz, too. The result is we’re getting more and more new folks ordering boots (and lots of return customers purchasing the new model) so it’s looking like we might be sold out early. Better get to the “Buy” page on our website and order now!