To be clear, DODGE Ski Boots are going to be here for a long time. We’re just looking at licensing the technology to additional companies.
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Pete Sprock says:
Bill, Does this mean another boot company taking over the boot?
Bill Doble says:
Absolutely NOT!
We plan to always have DODGE Ski Boots be the front-line brand that pushes the technology envelope and is ahead of the curve. We see additional licensing of the technology to other companies as a way to extend it to a mass audience. But, rest assured, DODGE Ski Boots is not only here to stay, but grow!
Thanks for asking Pete. Tell Ty to keep skiing super fast in his DODGE boots.